eCommerce Best Practices

OVERALL STRATEGY

Maximize clicks by creating content with broad appeal. Qualify your audience by making sure the content is related in some way to the product category.

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     What Platform Gets the Highest CTR? 

People like interacting with eCommerce-related content on Tablet most of all, but you should target all platforms to maximize scale.

BEST PRACTICE

Be engaging and relevant, but stay in your product category. 
Target a broad audience across all platforms.

WHAT'S ON THE PAGE?

Use engaging content formats like video and photo galleries. Make sure to leave ample opportunities for further navigation and interaction with products.

 

Video Pages

What Content Gets the Highest CTR?

 

BEST PRACTICE

Create engaging formats like photo galleries and video. Make pages easy to navigate and interact with.

WHAT'S IN THE CAMPAIGN

Use images of people interacting with products to increase CTR.

 

Inspiration from Highest Performing Headlines and Images  

BEST PRACTICE

A/B test multiple images and titles to see what works best for your brand.

Articles or Blog Posts

Image Galleries

Photo galleries get the highest engagement rates from users, and are a great way to showcase your products. 

 

Your Goal: Awareness