Your Goal: Consideration Through Email Capture

eCommerce Best Practices

OVERALL STRATEGY

Qualify interested users with content that is directly related to your product’s value proposition.

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What Platform Gets the Lowest CPA?

Mobile tends to have lower CPAs so don’t neglect it when setting up your campaigns!

BEST PRACTICE

Use content highlighting your product’s value proposition.
Target all platforms to maximize scale. 

 

WHAT'S ON THE PAGE?

Make sure to give your audience something of value in exchange for the information they’re leaving.
Most effective strategies involve either a significant discount, or a quiz funnel, with the email given in exchange for the result.

Quiz funnels to create a personalized experience are highly enticing to users. Curiosity to learn the results will help encourage users to leave their email. 

Email capture should be HIGHLY visible. A well timed and well designed pop-up, or integrated organically into the text can work well to maximize visibility. 
 

What Kind of Page Converts Best?

Using a quiz/questionnaire as part of your email capture funnel yields the best results

BEST PRACTICE

Give users something in exchange for their information. 
Making the email capture funnel interactive will yield the best results.

WHAT'S IN THE CAMPAIGN

CTR for images with people interacting or wearing the product is 6.4% higher than CTR for product shots only, so make sure to use images with people when possible.
 
 
 
 

 

Inspiration from Highest Performing Headlines and Images  

BEST PRACTICE

A/B test multiple images and titles to see what works best for your brand.