eCommerce Best Practices

OVERALL STRATEGY

Your content should be directly related to the product. 

Most purchases require a bit of user consideration, so make sure to supplement campaigns with a robust retargeting strategy to make sure the user remembers to return. 
 

COPYRIGHT © 2016. Built by Taboola.

Purchase Decisions Take Time

The higher the price point, the longer it will take a user to consider the purchase. Exceptions to this are perishables like food and beauty products.

BEST PRACTICE

Promote content directly related to the product you want to sell. Use retargeting campaigns to make sure users return to follow through with a purchase.

WHAT'S ON THE PAGE?

Provide multiple opportunities for the user to shop. Link any product images and names to the sales page, and integrate a call to action if necessary. 
 

 

Product Showcase Advertorial

 

Are Products Sold Through Taboola Found on the Original Content Page? 
 

of users purchase products directly featured on the promoted page.

BEST PRACTICE

Make sure to link directly to purchase pages. Give users plenty of opportunities to explore beyond the products featured on the page.

WHAT'S IN THE CAMPAIGN

Titles with a price point will yield higher conversion rates, while those without will yield higher CTRS allowing you to bid lower. Test both options to see what yields the highest ROI for your products.

 

Inspiration from Highest Performing Headlines and Images  

BEST PRACTICE

A/B test multiple images and titles to see what works best for your product.

Product Category Page

Single Product Page With Further Navigation

of users purchase products not featured on the promoted page

Click-Through Rate
 
Click-Through Rate
 
Conversion Rate
 
Conversion Rate
 
With Price Point

 

Without Price Point

 

Your Goal: Decision