How to Meet Your Dating Site’s 

Content Discovery Soulmate

Build the Right Strategy to Find the Right User

Your Discovery Campaign is like your dating profile – It has to attract your ideal user and give them reason and opportunity to register. Just like going on a date with everyone on a dating site would be a terrible way to meet a forever partner, getting a click from every user on Taboola is going to be a bad way to gain new members.

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Be clear about the fact that your product is Online Dating to get results!

CTAs: Don't Play Hard to Get

The most important thing to do with your page is to make it easy for users to sign up. If all it takes to get a date is a swipe of the thumb, then signing up for online dating should be just as easy. Place Calls to Action in clearly visible places, and don’t ask the user for anything too invasive.

Pick Your Prettiest Picture

Just like your members will swipe left on the picture of someone who doesn’t tickle their fancy, you have to have an attention-grabbing image if you want to get users to click on your ad.

Images also work as a great targeting tool for Online Dating. Data shows that ads with images of Women skew Male, while ads with images of Men skew Female.

Entice With Your Title

Path

Apps

Forget

Alternative

Sites

Reasons

Couple

Right

Ditch

Who’s

Need

Single

See

Kickstart

Actually

Try

Dating

Your title is your first and best targeting tool for finding your Content Discovery Soulmate. Call out your target audience specifically and be sure to mention online dating to make it clear to the user what they’re clicking on. Here are some keywords to get you inspired:

Clicks from Men

64%

Clicks From Men

43%

Clicks from Women

36%

57%

 Ad Photos Featuring Women

 Ad Photos Featuring Men

Clicks from Women

Cupid Says:

You

All

Soulmate

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X

Cupid Says:

Awe